No one is picking up retail! See how Yunna × Rosen makes waves and plays new tricks?

No one is picking up retail! See how Yunna × Rosen makes waves and plays new tricks?

In 2016, it entered the public’s field of vision. In 2017, it set off an investment boom. In 2018, the industry was cold. Since then, it gradually faded out of vision and developed in a low-key way.

After several years of ups and downs, unmanned retailing, a controversial and questionable format, finally got warmer in frequent policy releases.

On the one hand, since the introduction of programmatic documents such as the outline of the 14th Five-Year Plan in 2021, the national and local governments have paid increasing attention to digital construction, which has also created a favorable development environment for the digital upgrading of physical retail.

In December, 2021, the State Council issued the "14th Five-Year Plan for Digital Economy Development", which supported the construction of new digital consumption scenes in physical consumption places, promoted the application of intelligent navigation, intelligent diversion, virtual-real interactive experience, non-contact service, etc., enhanced the scene consumption experience, and cultivated the awareness and habit of digital consumption of the whole people.

In March, 2022, the General Office of Shanghai Municipal People’s Government issued the Implementation Plan for Standardization Construction of Shanghai’s Digital Transformation, encouraging the development and implementation of standards such as smart retail and smart supply chain, supporting key directions such as online physical business, digitalization of life services, instant logistics and distribution, and intelligent retail terminals, and promoting the in-depth application of digital technology in business scenarios.

In April 2022, the General Office of the CPC jiangsu provincial party committee issued the Guiding Opinions on Comprehensively Improving the Development Level of Jiangsu’s Digital Economy, encouraging the digital upgrading of the life service industry, promoting the effective integration and utilization of online and offline resources, and developing new formats such as experiential consumption and customized services for individual needs.

In July 2022, the General Office of Shanghai Municipal People’s Government issued the "14th Five-Year Plan for the Development of Digital Economy in Shanghai", encouraging the digital transformation of business, building different types of digital business districts such as comprehensive, community-based and shopping centers, and enhancing the consumption experience through big data empowerment, so as to achieve accurate marketing, refined operation and maintenance, and intelligent supervision.

on the other handThe state and local governments also bluntly stated in various reports that strengthening the layout of unmanned retailing has pointed out the direction for further innovation of the retail model while meeting the demand of consumption upgrading and boosting consumer confidence.

In July, 2021, the General Office of the Ministry of Commerce and other 11 departments issued the Guide to the Construction of a 15-hour Convenient Living Circle in the City, encouraging the development of wireless city stores (unattended convenience stores, self-service vending machines, etc.).

In July, 2022, the General Office of Shanghai Municipal People’s Government issued the "14th Five-Year Plan for the Development of Digital Economy in Shanghai", encouraging the innovation of community retail model, strengthening the layout of unmanned supermarkets, intelligent retail machines, online and offline integrated fresh supermarkets and other facilities, and expanding the retail "instant home" service.

In July, 2022, Shanghai issued "Several Measures to Stimulate Innovation Kinetic Energy to Lead the Fashion Trend and Accelerate the Construction of an International Consumer Center City", speeding up the development of digital economy to lead a new track, and fostering new modes and new formats such as smart retail, cross-border retail, unmanned sales and green retail.

In August 2022, the Ministry of Science and Technology and other six departments issued the Guiding Opinions on Accelerating Scene Innovation and Promoting High-quality Economic Development with High-level Application of Artificial Intelligence, pointing out that the consumer sector needs to actively explore emerging scenes such as unmanned container retailing, unmanned supermarkets and smart shopping guides.

Under wave after wave of policy calls, the unmanned retail market is improving again.

But different from before, behind the new unmanned retail boom, firstly, the technology has achieved iteration and innovation. AI, 5G, Internet of Things, etc. have effectively solved the problems such as inaccurate identification and inability to carry too many passenger flows, and the scheme is more perfect. Secondly, the industry has also penetrated into more cities and more scenes in the "low-key development", initially completing the market education, and gradually being known and recognized by more and more consumers. According to the data of Ai Media Consulting, unmanned retail will usher in a development dividend period in the next few years. It is estimated that the sales scale will reach 2 trillion yuan in 2025, and the consumer groups covered will reach 250 million people.

near futureShanghai Rosen also relies on the introduction of Cloud Pick A.I unmanned retail solutionforgeNon-inductive payment stores are making waves.,Successfully triggered a wave of attention in the industry, attracting majorThe media rushed to report.

No matter who is there, convenience is the first priority.

Some people may be worried, whether the self-service settlement mode that requires customers to scan commodity bar code by themselves is still adopted in this test of unmanned retailing? From someone to nobody, is it to liberate the cashier or the customer?

After experiencing Rosen’s senseless payment store, these worries will also be transformed into surprises and sighs.

Based on 3D machine vision, deep learning, multi-sensor fusion and other spatial computing technologies, the store can reconstruct the offline physical space in three dimensions, track the customers’ shopping trajectory in real time, pay attention to the goods, and identify the holding and placing posture, information and quantity of goods, etc. In other words, the AI system can know what you bought at any time without going to the self-service checkout counter for a series of complicated operations.

In this way, customers can automatically settle accounts when they brush their faces/scan their codes into the store, and go out of the store directly after selection. The whole process only takes a few seconds. For the white-collar workers in the CBD where the store is located, they can not only buy a nutritious breakfast quickly on a busy working day morning, but also take meals and drinks and leave without any pressure during the peak meal period, so that the fast-paced urban people can enjoy the convenience of daily shopping.

In a recent interview with Labor News, when asked about the experience of non-inductive payment, some customers praised it again and again: "It’s very convenient! Especially when I go to work in the morning, many traditional convenience stores are crowded. If I buy them here, I can go directly. "

Technical empowermentAgainst the background of agingUnder the labor shortage.

Recently, the National Health and Construction Committee held a hot press conference on the issue of "population aging". According to official calculations, it is estimated that the total number of elderly people aged 60 and above will exceed 300 million, accounting for more than 20% in the 14th Five-Year Plan period, and it will enter the stage of moderate aging. Around 2035, the number of elderly people aged 60 and above will exceed 400 million, accounting for more than 30% in the total population, and it will enter the stage of severe aging.

With the increasing trend of aging, the demographic dividend begins to change to the talent dividend, the labor force becomes extremely precious, and the cost keeps rising. According to the data, in 2021, the average wage of wholesale and retail employees in urban private units in China reached 58,071 yuan, a year-on-year increase of 9.5%. Especially for the retail industry, the younger generation are generally reluctant to work as salespersons and waiters. As a labor-intensive industry, the problem of "no one available" is becoming more and more serious.

However, these have not become problems that plague Rosen’s non-inductive payment stores. The AI system based on spatial computing technology can replace and upgrade those simple, mechanical and repetitive jobs, and make the whole value chain operate more efficiently. Therefore, even if the store saves 1-2 labors, the cashier speed can reach 3-5 times that of the traditional manual cashier, and the wrong order rate is controlled at about three thousandths.

data drivenEfficient decision-making and easy response to brain-burning tasks

In addition to the improvement of cashier efficiency brought by automatic settlement, the analysis of customer’s taking and placing, commodity sales, regional thermal analysis and marketing effect based on massive consumption data will also help the operators to make efficient and scientific decisions.

Take ordering as an example. The whole ordering process is time-consuming and labor-intensive. Even the convenience store veteran who has more than ten years of operating experience thinks that this work is extremely brain-burning. In the early stage, it is necessary to scan all fields to know the sales situation of standard products at room temperature, and then order one by one for each SKU. For fresh food, it is necessary not only to observe the sales situation, but also to analyze the sales data of the past 2-3 weeks, and then guess how much each SKU will order in the next 2-3 days … Thanks to the intelligent management system of store numbers, the operator can easily complete all online.

Earlier, Zhang Jian, deputy of the National People’s Congress and director of the Anhui Provincial Department of Commerce, also mentioned that the epidemic has accelerated the cultivation of unmanned consumption habits. Developing unmanned retail in the future is an important measure to promote new consumption and expand domestic demand, and it is also an important means for physical retail to cope with the current rising operating costs, structural adjustment of consumer demand and rapid development of online retail. Some cities have taken unmanned retailing as an important part of urban development, actively promoting innovation and promoting the construction of smart cities. It is foreseeable that unmanned retailing will also usher in a broader development stage after this wave of warming up.

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